Health Promotion: Vroom®

Vroom® is a global program of the Bezos Family Foundation that helps parents boost their child’s learning during the time they already spend together. Vroom meets parents where they are, through the people they already trust and the places they already go.  Vroom is built on the principle that our children’s first years of life are when they develop the foundation for all future learning.  Vroom turns everyday shared moments into brain building moments. Vroom offers many web-based resources for families, and can send daily messages to caregivers encouraging them to utilize everyday moments to promote brain building in their child.

Vroom was created by the nation’s leading neuroscientists, psychologists, and experts in early child development. You can find out more about the science and research behind Vroom here.

Providers and staff are encouraged to tell families about downloading the Vroom app. All providers and staff are encouraged to think about turning everyday clinic activities into brain building moments, such as counting steps from the waiting room to the nurse triage room. Vroom postcards and flyers can be placed at check-in desks and in waiting areas.

Explore Vroom Resources

For further information please contact Monday through Friday:
Heather Martin 
Mississippi State Lead for Vroom and Mind in the Making
Ph: 662-325-0105

Vroom is not a diagnostic tool.  Each tip is written to be developmentally appropriate. Vroom understands that every child develops differently and at their own pace, so each tip comes with a suggested age range to help parents find the right fit for their child.   

*These resources are up to date as of February 2023.

About This Resource

The overarching goal of the Child Health and Development Project (Mississippi Thrive!) has been to improve developmental health outcomes for young children through the building of a statewide developmental and behavioral health system. As part of the system build MST worked with health care providers to increase developmental screenings, connect more children to the services they need, and equip providers with materials and resources to promote developmental and behavioral health with caregivers at wellness visits. Additional work was conducted to advance more comprehensive, family-engaged, whole child approaches.

This toolkit provides information about the specific resources and approaches used to support health care providers at the University of Mississippi Medical Center to integrate developmental screening and additional approaches to engage families and conduct comprehensive screening and personalized health promotion into their pediatric practices as well as lessons learned.  It was modeled after the Louisiana Developmental Screening Toolkit  created by the Developmental Screening Initiative at the Louisiana Bureau of Family Health.  It incorporates a Continuous Quality Improvement framework based on the clinical practice guidelines form the American Academy of Pediatrics.

This toolkit was developed by the Mississippi Thrive! Enhanced Pediatric Medical Home Services (EPMHS) team in partnership with The Child and Adolescent Health Measurement Initiative (CAHMI). The Child Health and Development Project: Mississippi Thrive! (CHDP) was a project of the University of Mississippi Medical Center’s (UMMC) Center for the Advancement of Youth (CAY) and the Social Science Research Center (SSRC) of Mississippi State University (MSU). 
This project was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $17.4 million with 0 percent financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit today.
 The Child and Adolescent Health Measurement Initiative (CAHMI) is a national non-profit initiative founded in 1996 to promote the early and lifelong health of children, youth and families using family-centered health and health care quality data and improvement tools and research. The Cycle of Engagement Well Visit Planner approach was developed and is maintained by the Child and Adolescent Health Measurement Initiative (CAHMI).